Nutella® is above all about taste. The taste of an original recipe developed more than 50 years ago. Our secret ingredient - the one that makes Nutella® so special - is the combination of savoir-faire, passion and care. Since the beginning, these have accompanied the preparation of Nutella® for you and will continue to do so for ever. All this has been passed down from one generation to the next - starting in the backroom of the pastry shop founded in Alba (Italy) in 1944 by Pietro Ferrero - and has been raised to an industrial scale. An artisan-inspired production that we develop, preserve and of which we are extremely proud.
CAREFULLY SELECTED INGREDIENTS
We choose only the freshest raw materials, which we select and combine to give our products the unmistakable taste that has made them unique since the very beginning.
A RELATIONSHIP BASED ON TRUST
Ferrero has always preferred to establish direct long-term relationships with producers and suppliers of raw materials based on dialogue, transparency and trust. We collaborate closely with our suppliers to ensure excellent-quality production and freshness of raw materials by testing and processing supervision. We work together to keep the promise we made to our consumers, a promise we also intend to keep in the future: a unique product.
THE IMPORTANCE OF QUALITY CHECKS
We aim to guarantee maximum freshness for our products. Over 1,500 employees work on product quality assurance, including tasters, production-line workers and the commercial unit. They are all in pursuit of a common goal: to bring an optimal-quality fresh product to your table. For instance, every year we carry out thousands of taste tests to evaluate the whole sensorial experience that makes Nutella® so unique and to ensure compliance with Ferrero's high taste standards.
A 50 YEAR LONG PASSION
Love, passion, dedication and great care are the ingredients you will always find in every Nutella® jar, because we love Nutella® as much as our consumers do. For this reason, we want to give them only the best, as we have been doing since the very beginning.Show more